Yatra appoints Bollywood Superstar Ranbir Kapoor as its Brand Ambassador

Yatra.com, one of India’s leading online travel portal, today announced Bollywood superstar and youth icon, Ranbir Kapoor, as their brand ambassador. Popularly known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand. 

Just like Yatra, he is a leader in his Industry and is technologically savvy, modern and has a passion for travelling. In his cinematic journey as well, travel has always played an important part.

Speaking on the association, Sharat Dhall, COO(B2C), Yatra.com, said, “Today Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

Speaking on the partnership, Ranbir Kapoor said, “I am delighted to be associated with Yatra.com which has been a preferred travel partner for millions of Indian customers. I am an avid traveler myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long & fulfilling 'Yatra' with the brand.”

Commenting on the occasion, Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said, “With Ranbir Kapoor coming on-board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Today, Yatra is bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication. ”

Yatra, based in Gurugram, is a one-stop marketplace for all travel-related services. The company provides information, pricing, availability, and booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, home stays and cruises. 

As a leading consolidator of accommodation options, Yatra provides real-time bookings for more than 62,000 hotels in India and over 500,000+ hotels around the world.

Customers can access Yatra in multiple ways: through a user-friendly website, mobile optimised WAP site and applications, a multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores.

Launched in August 2006, Yatra was ranked the Most Trusted e-Commerce Travel Brand in India in the Economics Times Brand Equity Survey 2016 for the second successive year, and has won the award for ‘First Prize - Domestic Tour Operator (Rest of India)’ at the India Tourism Awards held in July 2016.